Razor company Braun may be the next company to face a boycott, as backlash mounts to a resurfaced ad featuring a trans male with visible mastectomy scars.
In a Braun Series X Hybrid Trimmers ad posted on the bottom of the company’s website, a shirtless man with scar lines under his breasts can be seen using the product to apparently shave his face.
The shaving accessory is advertised as being for beard hair, body hair and head hair.
As the photo was again circulated online, X users slammed the company for promoting sex change operations — and have begun to call for a boycott.
Chris Elston, an activist who claims he is “traveling the world to expose gender ideology and why children cannot consent to medical transition,” tweeted: “Braun is now celebrating the mutilation cult of gender.”
Conservative influencer Ian Miles Cheong also suggested the company has “gone the way of Gillette and Bud Light,” two other companies that have faced backlash for their use of transgender individuals in advertisements.
And psychologist Dr. Jordan B. Peterson said, “Braun is looking hard for its Budweiser moment,” after the beer company’s stock plummeted in the wake of transgender TikToker Dylan Mulvaney announcing she was partnering with Bud Light to celebrate her first year as a woman.
