A topless PETA supporter has dressed as a bloody goat outside a London Fashion Week venue to protest against the use of cashmere in the fashion industry.
The female protester was ‘pinned down’ as another person posing as a ‘worker’ pretended to rip her hair from her body with a giant silver comb, leaving her with ‘bloody wounds’.
Taking place outside LFW‘s NEWGEN Venue at Old Selfridges Hotel today, the supporter wore a headpiece made to look like the animal’s horns while tied up on a table which had a banner reading ‘cashmere is torture for goats’ stretched across it.
Animals rights group PETA are calling for an end of the use of the material, which is made from the soft undercoat of goats.
NEWGEN is hosting several up-and-coming designers’ shows during LFW – so to highlight to them that ‘animal-free fashion is the future’, the group constructed the display, which also included the sigh ‘the future is vegan‘.
PETA Senior Campaigns Manager Kate Werner said: ‘Cashmere is hair that’s been ripped from live, tied-up goats who scream out in pain.
‘PETA is calling on the next generation of fashion designers to reject this abusive industry and instead choose compassionate vegan textiles that are kinder to animals and the planet.’
In 2019, a shocking undercover investigation revealed how workers in Asia savagely ripped hair off goats to fuel the global cashmere trade.
The agonised animals are then sent to slaughterhouses to be cruelly killed, according to the study from PETA.
The research was conducted between last year and early this year on 20 farms in China and Mongolia, two of the world’s largest cashmere producers.
Disturbing footage released by PETA showed frightened goats screaming in pain as workers forcefully tug hair off their bodies with metal combs.
Once proven useless to their owners – usually after years of abuse – the goats are destined for a slow and painful death, according to the PETA report.
The investigation shows workers selling the ‘useless’ goats to slaughterhouses for their skin and meat.
