Rumble (NASDAQ:RUM) just pulled off a big content grab, announcing that Tim Pool is bringing his programming to the platform, with a chunk of it locked behind Rumble Premium starting February 11, 2025.
What does this mean? Well, if you’re a Timcast superfan, get ready to follow him to Rumble, where his Timcast.com content will be available exclusively to Premium subscribers. His Timcast IRL talk show will still be running five nights a week, and his The Culture War series will drop weekly. But that’s just the beginning—Pool has plans to expand into sports, gaming, and even feature-length documentaries because, apparently, the goal is to never let his audience leave the platform.
Chris Pavlovski, CEO of Rumble, is understandably thrilled, framing this as part of Rumble’s master plan to become the go-to platform for independent creators with massive, dedicated followings. Translation: This is a huge win for Rumble as it continues to fight for relevance in the streaming wars.
Beyond just being another “big name joins platform” story, this move signals some serious strategic plays by Rumble:
Hybrid Monetization Tactics: By mixing free and premium-exclusive content, Rumble is pushing users toward subscriptions without cutting off Pool’s broader audience. Smart.
More Frequent Content = More Engagement: With five episodes of Timcast IRL per week, Rumble is locking in consistent traffic, making it harder for viewers to drift elsewhere.
Diversification Beyond Politics: Pool expanding into sports, gaming, and documentaries is Rumble’s way of saying “We’re not just for political content”—a smart move to grab a bigger audience.Every platform is fighting for exclusive content right now, and Rumble clearly sees content creators, not corporations, as their ticket to growth. With ad revenue becoming less predictable, locking in high-value, paying subscribers is where the real money is.
And let’s not ignore the timing—as other digital platforms scramble for sustainability, Rumble is making a clear bet that exclusive content = long-term revenue stability.
What’s Next?
This move sets the stage for Rumble to pull in more high-profile creators looking for better deals, fewer restrictions, and direct subscriber revenue. If this strategy works, expect more creators jumping ship from other platforms.
In short? Rumble just got a lot more interesting.
