A history of breaking the fourth wall gave Marvel and Disney Plus’ She-Hulk: Attorney at Law permission to break pretty much any rule in the established MCU. But what truly opened doors for the creative team, series director Kat Coiro tells Polygon, was Tatiana Maslany’s take on Jennifer Walters, the hustling lawyer under She-Hulk’s gamma-irradiated green skin. Jennifer was decidedly not larger than life — at least not in human form. And without a ticking-clock evil-villain premise pushing her in every direction, Marvel got to explore superherodom in a totally unique way.
“The thing I always loved about the show were the smaller moments and being able to see a superhero coming home and kicking her shoes off after a long day at work,” Coiro says. She cites Ant-Man as one of her favorite Marvel movies, simply because it has the “little kind of peeks at normal life.” And while Coiro was thrilled to stage Daredevil hallway fights and the momentary season finale brawl between Hulk, HulkKing, Abomination, and She-Hulk (which she reveals, thanks to a loopy schedule, was the first scene she actually shot for She-Hulk), she was excited to take the series to uncharted places in the MCU — specifically, the bedroom.
“We always felt like there was a fear around sex and around the idea of sex positivity,” Coiro says. “So it was our job to keep having the conversation. We wanted to say, Look, she’s a woman in her 30s navigating modern life; sex is a part of that story,and [ask] how far could we go.” Maslany was game to take the character there. “I know it’s something that’s very important to her, this idea of sex positivity and kind of smashing the rules when it comes to women and the way that they’re perceived. A lot of the conversations about sexualization in the show came from Tatiana, and were with Tatiana.”
With a resume littered with character-driven comedy — recent gigs include It’s Always Sunny in Philadelphia, Girls5Eva, and the recent Jennifer Lopez rom-com Marry Me — it’s no surprise one of Coiro’s favorite moments in season 1 was teeing up a classic rom-com moment after Jennifer and Matt Murdock hook up. “I loved filming the little scene at the end [of episode 8] where we get to pan across their superhero suits. It’s an homage to the tropes of all the early-2000s rom-coms where you pan across clothing, but this time it was batons and helmets.”
She-Hulk is easily one of the horniest shows currently streaming on Disney Plus, and for that, one of the most refreshing. But Coiro says that her goal was still to deliver a show that could play to the broader, youth-skewing Marvel audience. The director says She-Hulk is the first show she’s ever really worked on where she was receiving voicemails from 9-year-olds begging to hear what happened next. And her parents and friends who normally didn’t watch Marvel movies were hooked on She-Hulk. There was a greater responsibility and challenge to make She-Hulk be everything for everyone, without losing its commentary. “We wanted to make it realistic, and about a woman navigating sex, but also make it something that everybody can enjoy, including children, because there is an element of the show that is really fun for young people,” she says.
