According to EssenciallySports:
Joe Rogan‘s move to Spotify from YouTube was an economically motivated move. In one of the biggest deals involving a podcast, Joe Rogan moved his popular show to Spotify in a huge deal and hasn’t looked back since then. In a recent episode of his podcast, the 55-year-old hosted stand-up comic Russell Brand. The conversations between the two landed them on the topic of how different platforms worked around demonization to curate their content. The episode saw the JRE host remembering how his revenues went up by 25% when he announced his departure from YouTube.
Russell Brand hosts a show called ‘Stay Free with Russell Brand’. He was of the firm opinion that the information guidelines coming from YouTube were derived from organizations like WHO and such things made him move away from YouTube and get on to Rumble. It was at this point that Joe Rogan recounted the sudden increase in revenue after the Spotify announcement.
The UFC color commentator remembered how he was once facing troubles with monetizing a lot of his episodes. He said how either the guest or the content was often the reason for demonetizations and that one-fourth of all his episodes were being demonetized. Rogan said, “We had a 25% increase in revenue. Because 25% of our episodes were getting demonetized just randomly; they would just decide and some of them”
Talking about the same subject, the former Fear Factor host further added, “It didn’t make any sense. And some of them it was because of a controversial guest or controversial subject. 25% was a lot. And then as soon as they realized that we were going to be gone there were like, well, let’s just make that money. Then they stopped.”
