On 18th March 2021, YouTube Officially released its newest feature — YouTube Shorts.
It was created to encourage ‘Gen z’ and creators to embrace the ‘shorter side of YouTube.’
Even though this is what YouTube said it was for, the obvious reason for the launch was to try and strike up some competition for the very popular app TikTok.
But did this work – or was it the worst idea that YouTube could have possibly made?
How It Started Out
Back in March of 2021, the Shorts Feature was launched to the whole of the World. And at first, people were getting used to this new Idea, and were trying to figure out how this would help out to boost their popularity.
Then as time went on, creators were getting the hang of how to attract a bigger audience through the use of short clips.
Gradually, the popularity of this cool new experience grew, and big Youtubers such as the Sidemen, started making YouTube-shorts-only channels. There they would only post short clips of highlights that had happened in their previous videos.
Then in time, watching Shorts was a regular experience of YouTube viewers, and every now and then, a new one would pop up on the recommended page, that you would only have to spend around 30 seconds watching.
I myself, would love watching these clips, and having a quick laugh before moving onto the next one and the next one and so on. They could be full of interesting videos, funny moments, and even Karen videos.
And You could watch 10 videos all in the space of a few minutes!
